Factors determine online retail clothing purchasing decision of online shopper. A study in Coimbatore

R VIVITH KUMAR

Online behaviors, Online Consumer, Retail clothing, Purchasing decision, Consumer factors

This study aims to find out the factors that determine online retail clothing purchasing decision of online shopper at Coimbatore. This article overviews and depicts the elements that determine online retail clothing purchasing decision or on consumers' online purchase intentions through an in-depth analysis of the relevant literature. Today, the rapid growth of the Internet and its effect on everyday life has presented a new consumer profile which is referred to as the ‘online consumer’. Such consumers are affected by different factors, and they have different purchasing habits when we compare them with traditional consumers. Moreover, this study is undertaken to understand the behaviours of online shoppers through a self-constructed questionnaire of 150 respondents from Coimbatore. The study aimed to evaluate the online purchasing decision by touching the impact of online purchasing or by researching the impact online purchasing has so far created. The factors determining the online purchasing decision of online shoppers on Coimbatore, India have been further explored to examine and find out even the relationship between the availability of the product and the purchasing decision.

Published Paper   E-Certificate

"Factors determine online retail clothing purchasing decision of online shopper. A study in Coimbatore", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.5, Issue 5, page no.434 - 442, May-2020, Available :https://ijsdr.org/papers/IJSDR2005068.pdf

Volume 5 Issue 5, May-2020

Pages : 434 - 442

Paper Reg. ID: IJSDR_191802

Published Paper Id: IJSDR2005068

Downloads: 000347302

Research Area: Management

Country: Theni , Tamil Nadu , India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2005068

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2005068

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition