INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15
A comparative study of Efforts for Communication of Corporate Social Responsibility Activities through Corporate Website by Indian Private and Public Sector Giants: An Evaluation
Authors Name:
Dr. Rahul Chanda
Unique Id:
IJSDR2001010
Published In:
Volume 5 Issue 1, January-2020
Abstract:
The underlying idea of corporate social responsibility has been to earn the goodwill of the immediate community by allowing them to share the goodies offered by the corporate. With the State withdrawing more and more from the welfare activities, it has been left to corporate houses to pander to the immediate community as well as to diffuse the simmering tension in case of the displaced. With the arrival of digital communication, it has become cheaper and easier for the corporate houses to reach the community. The web has also helped to increase the shelf value of the content. In any effort of corporate communication, legitimacy serves as the cornerstone of gaining public faith. Company websites can play a singular role in serving the purpose of meaningful disclosure and gaining public trust. The research paper tries to explore how Indian corporate giants try to achieve legitimacy by uploading reach out efforts of the corporate houses. The paper also tries to explore how these corporate giants have helped the flagship social programmes of Government of India like Swach Bharat Abhiyaan in the last few years.
Keywords:
Legitimacy, Influencer, Swach Bharat Abhiyaan, New Media, Disclosure
Cite Article:
"A comparative study of Efforts for Communication of Corporate Social Responsibility Activities through Corporate Website by Indian Private and Public Sector Giants: An Evaluation", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.5, Issue 1, page no.59 - 63, January-2020, Available :http://www.ijsdr.org/papers/IJSDR2001010.pdf
Downloads:
000336256
Publication Details:
Published Paper ID: IJSDR2001010
Registration ID:191214
Published In: Volume 5 Issue 1, January-2020
DOI (Digital Object Identifier):
Page No: 59 - 63
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631
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