INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15
Impact of e-Marketing on Influencing Consumer Purchase decision
Authors Name:
T.Siva Kumar
, S.Chandra Sekhar
Unique Id:
IJSDR1911004
Published In:
Volume 4 Issue 11, November-2019
Abstract:
The aim of the study is to examine the implication of digital marketing in consumer purchase decision and to find out that the consumers are aware of digital marketing and the digital channels influence in their purchase decision. The findings revealed that customers are aware of digital marketing and they prefer to by electronic and shopping goods through digital channels in their purchase behaviour. The study is performed in a particular geographical area and this may be considered as a limitation to judge the purchase decisions of all customers of various regions. As the world moving towards digital era, the digital channels plays vital role in increase of sales of any firm’s products. So the present study made an attempt to reveal the impact of digital marketing on customer purchase decision and Digital marketing can be defined as the process of promoting of brands using digital distribution channels comprising internet, mobile and other interactive channels. The basic advantage in this form of advertising lies in its low cost model. The aim of the study is to examine the implication of digital marketing in consumer purchase decision and to find out whether the consumers are aware of digital marketing and the digital channels influence their purchase decision. The study is carried out through survey from different respondents. The results of the survey are analyzed using chi square test. The findings revealed that customers are aware of digital marketing and they prefer to by shopping goods through digital channels. This report will help to get an idea about digital marketing and how the digital marketing has impact on revenue generation for digital marketing companies. Keywords: Digital Marketing, Purchase behaviour, consumer aware etc.
Keywords:
Digital Marketing, Purchase behaviour, consumer aware etc
Cite Article:
"Impact of e-Marketing on Influencing Consumer Purchase decision", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.4, Issue 11, page no.24 - 27, November-2019, Available :http://www.ijsdr.org/papers/IJSDR1911004.pdf
Downloads:
000337071
Publication Details:
Published Paper ID: IJSDR1911004
Registration ID:191096
Published In: Volume 4 Issue 11, November-2019
DOI (Digital Object Identifier):
Page No: 24 - 27
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631
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