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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | A Study On Advertising And Its Impact On Brand Awareness Of Quick Moving Consumer Goods In Thanjavur District |
| Authors Name: | R. DEEPIKA , Dr. S. RAJENDRAN |
| Unique Id: | IJSDR1909032 |
| Published In: | Volume 4 Issue 9, September-2019 |
| Abstract: | Present world is characterized by lengthening dimensions of trade, fuelled by liberalization, privatization, and globalization. It has explained as mass communication of information proposed to influence buyers to buy products and with a view to maximizing a company’s profits, but, more important purpose of communication is to describe the desired response from the target audience. For this, they largely depend on market positioning through advertising of their products. In the modern era of large scale production, manufacturers cannot think of increasing sale of their products without advertising it. Advertising has created great importance in the modern world where tough competition in the market and rapid changes in technology. |
| Keywords: | advertising, globalization, products, brand awareness, communication. |
| Cite Article: | "A Study On Advertising And Its Impact On Brand Awareness Of Quick Moving Consumer Goods In Thanjavur District", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.4, Issue 9, page no.247 - 250, September-2019, Available :http://www.ijsdr.org/papers/IJSDR1909032.pdf |
| Downloads: | 000336852 |
| Publication Details: | Published Paper ID: IJSDR1909032 Registration ID:191005 Published In: Volume 4 Issue 9, September-2019 DOI (Digital Object Identifier): Page No: 247 - 250 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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