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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Consumer behaviour: effect of branding and packaging |
| Authors Name: | Preeti Khadwal |
| Unique Id: | IJSDR1904023 |
| Published In: | Volume 4 Issue 4, April-2019 |
| Abstract: | ''Consumer is the king/queen of market''. In Present Marketing Scenario, the Study of Consumer Behavior has become essential. Consumers are the kings of markets. Without consumers no business organization can run. All the activities of the business concerns end with consumers and consumer satisfaction. Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. Consumer buying behaviour has become an integral part of strategic market planning. As all the activities of selling and marketing done by marketers according to the consumer taste and preferences. Earlier all the efforts are done by the marketers only with the motive to increase the sale of company. but now scenario has been changed from the sale towards the consumer satisfaction by providing after sale services and other facilities which are done to increase the satisfaction among the consumers. To study the behavior of consumer is very basic need of the marketers because consumer behavior is not static it is dynamic as consumer tastes, preferences ,incomes, habits, expectations all are changed from time to time. And if market man wants to exist and maximizing its profits then it should have to be study about different consumer behavior. |
| Keywords: | Consumer buying behaviour, brand, packaging, customer satisfaction,Product line, promotion |
| Cite Article: | "Consumer behaviour: effect of branding and packaging", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.4, Issue 4, page no.94 - 97, April-2019, Available :http://www.ijsdr.org/papers/IJSDR1904023.pdf |
| Downloads: | 000337212 |
| Publication Details: | Published Paper ID: IJSDR1904023 Registration ID:190361 Published In: Volume 4 Issue 4, April-2019 DOI (Digital Object Identifier): Page No: 94 - 97 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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