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Paper Title: Consumer awareness towards organic food products : A study of Kaithal and kurukshetra District
Authors Name: Ekta Pardhan
Unique Id: IJSDR1904002
Published In: Volume 4 Issue 4, April-2019
Abstract: Abstract: This paper is essentially tries to analyze consumer buying behavior towards organic food products in kurukshetra and kaithal districts. According to recent report by Techsci Research, “India organic food market, by product type competition Forecast and opportunities, 2011-2021”, the Indian organic food market is anticipated to grow at CAGR of over 25% from 2016-2021. There is no common definitation of organic,” due to the fact that different countries have different standard for organic product. As the people are growing more health conscious and rising disposable incomes and support from Indian government organic food products will surely a permanent place in Indian household. In India Sikkim is the first 100% organic state. Now other states of India including Haryana state government is taking steps to increase organic farming in India.foe promoting organic farming in Haryana, the state government is planning to set up a training centre in Gurukul, kurukshetra. The government is planning to bring 10 per cent of total cultivated area. For this study primary data is collected from 110 people of kurukshetra and kaithal district through a questionnaire made by Google forms.
Keywords: Organic food , perception, attitude, subjective knowledge, health -conscious
Cite Article: "Consumer awareness towards organic food products : A study of Kaithal and kurukshetra District ", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.4, Issue 4, page no.3 - 8, April-2019, Available :http://www.ijsdr.org/papers/IJSDR1904002.pdf
Downloads: 000102098
Publication Details: Published Paper ID: IJSDR1904002
Registration ID:190309
Published In: Volume 4 Issue 4, April-2019
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Page No: 3 - 8
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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