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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Advertisement's Effects on Behavior of Consumer for Buying Products: An Analytical Study |
| Authors Name: | Dr. Ch. Bala Raju |
| Unique Id: | IJSDR1812059 |
| Published In: | Volume 3 Issue 12, December-2018 |
| Abstract: | The topic of this study article is on the impact of advertising on customer purchasing decisions. Consumers' intents toward the product and purchasing behaviours are influenced by brand image, persuasiveness, and celebrity endorsement in advertising. The image of the product, which is created by the advertisers, has a significant impact on purchasing behaviour. The study finds that a well-designed and well-executed commercial has a significant impact on customer purchasing trends and behaviours. At the same time, product quality and price are considered, both of which have a significant impact on consumer purchasing behaviour. Similarly, celebrity endorsement influences purchasing behaviour to some extent. As a result, the study indicates that the favourable impact of all of these elements on customer buying behaviour demonstrates brand loyalty, which aids in the promotion of the advertised product and shifts buying behaviour toward buying intentions. |
| Keywords: | Media advertisements, advertising, brand image, Consumer buying behavior, Target audience and emotional response |
| Cite Article: | "Advertisement's Effects on Behavior of Consumer for Buying Products: An Analytical Study", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.3, Issue 12, page no.335 - 337, December-2018, Available :http://www.ijsdr.org/papers/IJSDR1812059.pdf |
| Downloads: | 000346983 |
| Publication Details: | Published Paper ID: IJSDR1812059 Registration ID:193673 Published In: Volume 3 Issue 12, December-2018 DOI (Digital Object Identifier): Page No: 335 - 337 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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