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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | DIGITAL MARKETING IN BANKING: EVOLUTION OR REVOLUTION |
| Authors Name: | Dr. Soniya.K , Mr.Santhosh Raja |
| Unique Id: | IJSDR1807030 |
| Published In: | Volume 3 Issue 7, July-2018 |
| Abstract: | Recent development has been occurring in Indian provincial banks to build the quantity of single window tasks to keep away from the badgering of various windows for their saving money activities. The country banks are taking parcel of activities to change the state of mind of their clients. This paper will give bits of knowledge to banks about the effect of advanced endeavors received by Indian Banks to improve the client experience and view of managing an account benefits in Rural India. This investigation will enable the advertiser in comprehension of how demeanors to impact shopper conduct towards saving money in Rural India. The achievement of banks in provincial region is unusual as rain. This is on account of, a large portion of the banks broaden showcasing plans that they use in urban regions to country advertise. There is developing need of mastery in computerized advertising of bank items. |
| Keywords: | Computerized Advertising and Demeanors |
| Cite Article: | "DIGITAL MARKETING IN BANKING: EVOLUTION OR REVOLUTION", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.3, Issue 7, page no.169 - 175, July-2018, Available :http://www.ijsdr.org/papers/IJSDR1807030.pdf |
| Downloads: | 000337064 |
| Publication Details: | Published Paper ID: IJSDR1807030 Registration ID:180513 Published In: Volume 3 Issue 7, July-2018 DOI (Digital Object Identifier): Page No: 169 - 175 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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