CONSUMER BUYING BEHAVIOR TOWARDS SHOPPING MALLS WITH SPECIAL REFERENCE TO SALEM DISTRICT

Mr. M.MOHANRAJ , Dr.A.T.JAGANATHAN

Shopping Malls, Retail, Consumer, Buying Behavior.

Retail sector in India has become the dynamic renovation and rapid growth in the past years. India has the greatest opportunity in the retail sector for the development of the economy. In retail sector the investment has been increased from all over the world, especially India has became the place for the investment in retail sector like Foreign Direct Investment (FDI).Retail infrastructure in India has become the steady growth in the construction and that are operated in the various cities as a shopping malls. Consumer buying behaviour has become the most important factor for every sector, Indian consumer has the dynamic change in their behaviour, taste, preference, motives, personality, attitudes, beliefs and values when they are making a purchase in the shopping malls. In this paper the significance to study the buying behaviour of the consumer in the shopping malls. The scope of the research is to find the buying behaviour of the respondents with regard to the expectation of the products and availability of service that are offered in the malls. Factors that are influencing the customer towards the purchase of products in the shopping malls. The sample size of 150 has been selected for the study. Simple Random Sampling method is used in the study. The study mainly focuses on the buying behaviour of consumers in the shopping malls and focuses on the future scope in the retail sector.

Published Paper   E-Certificate

"CONSUMER BUYING BEHAVIOR TOWARDS SHOPPING MALLS WITH SPECIAL REFERENCE TO SALEM DISTRICT", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.3, Issue 7, page no.56 - 61, July-2018, Available :https://ijsdr.org/papers/IJSDR1807009.pdf

Volume 3 Issue 7, July-2018

Pages : 56 - 61

Paper Reg. ID: IJSDR_180486

Published Paper Id: IJSDR1807009

Downloads: 000346998

Research Area: Engineering

Country: -, --, -

Published Paper PDF: https://ijsdr.org/papers/IJSDR1807009

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR1807009

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition