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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | “A study on impact of social media on small and Medium enterprises” |
| Authors Name: | Prof. Lakshmi V , Ankita Choudhary , Afraa Mahboob |
| Unique Id: | IJSDR1711013 |
| Published In: | Volume 2 Issue 11, November-2017 |
| Abstract: | The present paper briefly provides a literature based review of how the social media affects small and medium sized enterprises in the Arab world. usage by small and middle-sized businesses is gaining prominence in the Arab region. The present paper sought to establish how the social media is influencing the small and medium-sized businesses in the region, in general, as established by recent empirical research and theoretical scholarship. According to the review, there is unique relationship between the social media and SMEs in social, political, religious or cultural and economic spheres. This relationship has enabled the social media to uniquely impact on the Arabian market in such areas as offering (a) a marketing platform for the Information Age, (b) an avenue and forum for increased sales, (c) an innovative edge for SMEs to reduce expenditure/cost and increase profitability, and (d) a benchmark of direct client communication of modern PR. |
| Keywords: | SMEs, Social media, Innovation, Profitably, External factors. |
| Cite Article: | "“A study on impact of social media on small and Medium enterprises”", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.2, Issue 11, page no.64 - 71, November-2017, Available :http://www.ijsdr.org/papers/IJSDR1711013.pdf |
| Downloads: | 000337070 |
| Publication Details: | Published Paper ID: IJSDR1711013 Registration ID:170842 Published In: Volume 2 Issue 11, November-2017 DOI (Digital Object Identifier): Page No: 64 - 71 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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