Consumer Intuit And Vantage Point Towards Brand Luxuries With Prefernce To Coimbatore City
ABSTRACT A large number of domestic and multinational companies are already competing in the market and the challenges would force companies to be more dynamic to adapt the rapidly changing needs and incomes of the consumers. Attitude influence the way we think and behave and are therefore important for the marketers who study them to understand how a consumer behaves. The main goal of the present study is to examine Coimbatore consumers’ intuit and vantage point towards brand luxuries. At a product level, it satisfies the functional and utilitarian characteristic like craftsmanship, precision, materials, high quality, unique design, extraordinary product capabilities, technology, and innovation. And at the experiential level, they appeal to the emotions of the consumers.
ABSTRACT A large number of domestic and multinational companies are already competing in the market and the challenges would force companies to be more dynamic to adapt the rapidly changing needs and incomes of the consumers. Attitude influence the way we think and behave and are therefore important for the marketers who study them to understand how a consumer behaves. The main goal of the present study is to examine Coimbatore consumers’ intuit and vantage point towards brand luxuries. At a product level, it satisfies the functional and utilitarian characteristic like craftsmanship, precision, materials, high quality, unique design, extraordinary product capabilities, technology, and innovation. And at the experiential level, they appeal to the emotions of the consumers.
"Consumer Intuit And Vantage Point Towards Brand Luxuries With Prefernce To Coimbatore City", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.2, Issue 5, page no.296 - 301, May-2017, Available :https://ijsdr.org/papers/IJSDR1705052.pdf
Volume 2
Issue 5,
May-2017
Pages : 296 - 301
Paper Reg. ID: IJSDR_170394
Published Paper Id: IJSDR1705052
Downloads: 000347075
Research Area: Management
Country: Coimbatore, Tamilnadu, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave