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International Journal of Scientific Development and Research - IJSDR
(An International Open Access Journal)
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Paper Title: A STUDY ON CONSUMER ATTITUDE TOWARDS GREEN FMCG PRODUCTS
Authors Name: Ms. Akankshya Patnaik , Dr Sunil Kumar Pradhan
Unique Id: IJSDR1612018
Published In: Volume 1 Issue 12, December-2016
Abstract: In this materialistic world where people are only after wealth, there green FMCG product is successfully contriving its inimitable position and illustrious identity. Very interestingly, it is seen that man in spite of having so much love and attraction towards venal engrossment, could not keep himself away from the crucial constraint i.e. environment. Honestly speaking in the march towards green revolution India too plays a momentous role in the global picture. Nowadays people are more careful about their day to day products like foods, cosmetics, baby products, body care, etc. Current paper intensifies to determine the consumer attitude towards green FMCG products. This study furnish the relevant theories, researches and studies that have been stated to expose or detect the impact of green marketing efforts of corporate with reference to FMCG products on the belief of the consumers. Current paper basically pact with the study of green marketing effect on consumer behaviour & discovers the relevant factors leads consumer towards Green FMCG products purchase. We have used both qualitative and quantitative technique for our analysis. To know the attitude of the consumer we have designed a questionnaire using likert scale. We have used SPSS software for analysing the data. This paper contemplates to craft consciousness within general public. Paper also edifies them to counter these climatic entanglements. Highest pollution in Delhi after Diwali 2016 is the bright example of it. Simply motto of this paper is to give a hand to the green revolution which further help to counteract the growing health & climatic dilemma.
Keywords: Green FMCG product, Consumer Attitude, Factors, Demographic Profile, Health & climatic dilemma
Cite Article: "A STUDY ON CONSUMER ATTITUDE TOWARDS GREEN FMCG PRODUCTS", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.1, Issue 12, page no.83 - 91, December-2016, Available :http://www.ijsdr.org/papers/IJSDR1612018.pdf
Downloads: 00016029
Publication Details: Published Paper ID: IJSDR1612018
Registration ID:160972
Published In: Volume 1 Issue 12, December-2016
DOI (Digital Object Identifier):
Page No: 83 - 91
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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