The role of gender in online shopping
Raja Sarkar
, Dr. Sabyasachi Das
E-retailing, e-tailing, Information Technology, online shopping, Gender
The development of Internet has resulted in enormous business prospects and opportunities and given new direction to traditional commercial activities. E-commerce emerged as the need of the hour. The business-to-consumer (B2C) is the most visible and prominent progeny of e-commerce. B2C is a commercial process that starts with companies and ends with end consumers.Online shopping is an emerging area in the field of E-Business and is surely going to be the future of shopping in the world. The benefits of online shopping are well known. The most common incentives for consumers to shop online are convenience, competitive pricing, greater access to information, complementarity of traditional stores and broader selections. Most of the companies are running their online portals to sell their products/services online. Though online shopping has made enormous progress outside India, its growth in the Indian market, which is a large and diverse consumer market, is still not in line with the global market. On-line shopping in India is significantly affected by various demographic factors like age, gender, marital status, family size and income. Substantial amount of research work has been carried out on all these areas. The impact of these factors on online shopping behaviour is fascinating to say the least. But the most mysterious of them all is the impact of gender on the acceptance or rejection of online shopping. Do men and women behave differently during the online shopping process or do they exhibit same kinds of behaviour during this process? This article will try to throw some light on the extremely valuable but often neglected role of gender in the online shopping behaviour of consumers.
"The role of gender in online shopping", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.1, Issue 5, page no.865 - 868, May-2016, Available :https://ijsdr.org/papers/IJSDR1605156.pdf
Volume 1
Issue 5,
May-2016
Pages : 865 - 868
Paper Reg. ID: IJSDR_160465
Published Paper Id: IJSDR1605156
Downloads: 000347078
Research Area: Management
Country: Kalyani, West Bengal, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
