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ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
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Authors Name: R.Chandra Shekar , Sanjay Kumar.P
Unique Id: IJSDR1601010
Published In: Volume 1 Issue 1, January-2016
Abstract: Foreign Direct Investment (FDI) is becoming more and more debated topic over the country. There is much of talk going around in all circles regarding FDI. Politicians, for obvious reasons, speak a language of their town, driven by ulterior motives. Most of the times, they are not even knowledgeable to understand the long term consequences of the populist measures and policies they adopt. It would be in the fitness of things if the whole thing is explained in simple and elementary terms. The need for FDI is justified only in two situations: the first is when DDI is not adequate or the second when foreign exchange is needed by the country. Incidentally, in marketing, there is nothing like technology. It is all about consumption, where the sole elements are Brand and Supply Chain management, again nothing basic or infrastructural or technology enhancing. Further, the question arises – why FDI? Will FDI in retail, single brand, banking or insurance enhance our Foreign exchange earnings capacity? Do they really bring employment? Do they bring new technologies into the country? A BIG NO. Hence, FDI in ‘consumption’ sectors deserves to be out rightly rejected. If it is not, it would simply mean the Government is not working in the interest of the economy, but it is unscrupulously catering to vested interests.
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Cite Article: "FOREIGN DIRECT INVESTMENT IN RETAIL SECTOR", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.1, Issue 1, page no.49 - 52, January-2016, Available :http://www.ijsdr.org/papers/IJSDR1601010.pdf
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Publication Details: Published Paper ID: IJSDR1601010
Registration ID:193647
Published In: Volume 1 Issue 1, January-2016
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Page No: 49 - 52
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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