INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15
A Study on Impact of Hyperlocal Strategy on Retailers with Special Reference to Coimbatore City
Authors Name:
Dr. V. M. Tharaka Rani
, Mr. S. Hariharan , Ms. K. Kousikasri
Unique Id:
IJSDR2404109
Published In:
Volume 9 Issue 4, April-2024
Abstract:
This study explores the impact of hyperlocal strategy on retailers, a topic of growing importance in the face of rapid technological advancement and changing consumer preferences. The research investigates various dimensions of hyperlocal strategy implementation among retailers, including its influence on consumer behavior, operational efficiency, supply chain management, and digital integration. the study also identifies challenges such as the need for significant investment in technology and data analytics, the complexity of managing localized supply chains, and the difficulty of scaling hyperlocal operations without diluting the personalized customer experience.
"A Study on Impact of Hyperlocal Strategy on Retailers with Special Reference to Coimbatore City", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.9, Issue 4, page no.781 - 786, April-2024, Available :http://www.ijsdr.org/papers/IJSDR2404109.pdf
Downloads:
000338172
Publication Details:
Published Paper ID: IJSDR2404109
Registration ID:210824
Published In: Volume 9 Issue 4, April-2024
DOI (Digital Object Identifier):
Page No: 781 - 786
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631
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