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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Barriers to Sharing Economy - Understanding the behavioral intentions of the consumers |
| Authors Name: | Parul Agnihotri |
| Unique Id: | IJSDR2404016 |
| Published In: | Volume 9 Issue 4, April-2024 |
| Abstract: | The emergence of the sharing economy, facilitated by the proliferation of the Internet and smartphone technology, has reshaped consumer behaviors and business models. Peer-to-peer platforms like Airbnb and Uber have spearheaded this movement, offering consumers opportunities for collaborative consumption and access to previously unaffordable services. Airbnb, for instance, has revolutionized the hospitality industry by providing a platform for short-term accommodation rentals, catering to diverse traveler needs and preferences. Similarly, Uber has disrupted traditional taxi services, boasting millions of monthly active users worldwide. However, while giants like Airbnb and Uber have achieved widespread success, many other sharing economy startups struggle to attract a critical mass of consumers. Mass participation is identified as a key determinant of success in this space, underscoring the importance of overcoming barriers to entry. Despite extensive research on motivational factors driving participation in the sharing economy, there remains a dearth of literature addressing barriers to entry. This conceptual study aims to fill this gap by comprehensively identifying and understanding the psychological factors that hinder consumer participation in the sharing economy through literature review. By examining consumers' behavioral intentions, the research seeks to shed light on context-specific deterrents, thereby informing strategies to promote greater engagement and facilitate the continued growth of the sharing economy. |
| Keywords: | Sharing Economy, Barriers, Consumer Behavior, Perceived Risks, Unfamiliarity |
| Cite Article: | "Barriers to Sharing Economy - Understanding the behavioral intentions of the consumers ", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.9, Issue 4, page no.114 - 127, April-2024, Available :http://www.ijsdr.org/papers/IJSDR2404016.pdf |
| Downloads: | 000338172 |
| Publication Details: | Published Paper ID: IJSDR2404016 Registration ID:210585 Published In: Volume 9 Issue 4, April-2024 DOI (Digital Object Identifier): Page No: 114 - 127 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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