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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Integrating Neuromarketing Principles to Marketing Analytics Especially Marketing Attribution Model Strategically to Drive Greater Customer Experience. |
| Authors Name: | Dr. Neha Hamilton |
| Unique Id: | IJSDR2006071 |
| Published In: | Volume 5 Issue 6, June-2020 |
| Abstract: | Neuromarketing is an amalgamation of Neuroscience and Marketing, it is a science that studies the physiological and psychological reactions of customers to understand the cognitive emotions and feeling. Customer cognitive insights can be easily extracted through this innovative technique unlike traditional marketing research techniques. Marketing analytics strategy is the practice of accessing and analyzing data to identify future opportunities, marketing performance, and strategize marketing moves. Big data is a very useful tool to generate leads and also to maintain loyal customers, hence it is essential to add quality to data from diverse dimensions like social media. Search engine websites and also neuromarketing. Infusing the neuromarketing data n the marketing analytics program will increase the effectiveness of this data and will provide an extra edge to marketers. This paper is based on a proposed model to study integration between neuromarketing and marketing analytics data to generate effective results. |
| Keywords: | Neuromarketing,FMRI,EEG |
| Cite Article: | "Integrating Neuromarketing Principles to Marketing Analytics Especially Marketing Attribution Model Strategically to Drive Greater Customer Experience.", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.5, Issue 6, page no.430 - 434, June-2020, Available :http://www.ijsdr.org/papers/IJSDR2006071.pdf |
| Downloads: | 000337068 |
| Publication Details: | Published Paper ID: IJSDR2006071 Registration ID:191976 Published In: Volume 5 Issue 6, June-2020 DOI (Digital Object Identifier): Page No: 430 - 434 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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