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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Factors determine online retail clothing purchasing decision of online shopper. A study in Coimbatore |
| Authors Name: | R VIVITH KUMAR |
| Unique Id: | IJSDR2005068 |
| Published In: | Volume 5 Issue 5, May-2020 |
| Abstract: | This study aims to find out the factors that determine online retail clothing purchasing decision of online shopper at Coimbatore. This article overviews and depicts the elements that determine online retail clothing purchasing decision or on consumers' online purchase intentions through an in-depth analysis of the relevant literature. Today, the rapid growth of the Internet and its effect on everyday life has presented a new consumer profile which is referred to as the ‘online consumer’. Such consumers are affected by different factors, and they have different purchasing habits when we compare them with traditional consumers. Moreover, this study is undertaken to understand the behaviours of online shoppers through a self-constructed questionnaire of 150 respondents from Coimbatore. The study aimed to evaluate the online purchasing decision by touching the impact of online purchasing or by researching the impact online purchasing has so far created. The factors determining the online purchasing decision of online shoppers on Coimbatore, India have been further explored to examine and find out even the relationship between the availability of the product and the purchasing decision. |
| Keywords: | Online behaviors, Online Consumer, Retail clothing, Purchasing decision, Consumer factors |
| Cite Article: | "Factors determine online retail clothing purchasing decision of online shopper. A study in Coimbatore", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.5, Issue 5, page no.434 - 442, May-2020, Available :http://www.ijsdr.org/papers/IJSDR2005068.pdf |
| Downloads: | 000337067 |
| Publication Details: | Published Paper ID: IJSDR2005068 Registration ID:191802 Published In: Volume 5 Issue 5, May-2020 DOI (Digital Object Identifier): Page No: 434 - 442 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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