INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15
In today’s scenario, the growing e-business provides automated personalized websites for understanding the behavior and preferences of every consumer. This automated process predicts the future consumers in electronic CRM by using recommender system. Various technologies are used for qualitative recommendation which is beneficial for both consumer and marketers of electronic CRM. The aim of electronic CRM is to help organization for better management of present and future aspects of consumers and to develop an integrated electronic CRM analytics framework with recommendation system strategies. This automatically predicts the purchasing behavior and preferences of consumers and gain consumer satisfaction and loyalty for improving the quality of electronic CRM. This paper researches on both recommender system and electronic-CRM which can be implemented across various organizations for development.
"Impact of various strategies of Recommender system to improve customer loyalty for Electronic CRM: A Survey", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.5, Issue 3, page no.242 - 248, March-2020, Available :http://www.ijsdr.org/papers/IJSDR2003045.pdf
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Publication Details:
Published Paper ID: IJSDR2003045
Registration ID:191498
Published In: Volume 5 Issue 3, March-2020
DOI (Digital Object Identifier):
Page No: 242 - 248
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631
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