INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15
A Study On Advertising And Its Impact On Brand Awareness Of Quick Moving Consumer Goods In Thanjavur District
Authors Name:
R. DEEPIKA
, Dr. S. RAJENDRAN
Unique Id:
IJSDR1909032
Published In:
Volume 4 Issue 9, September-2019
Abstract:
Present world is characterized by lengthening dimensions of trade, fuelled by liberalization, privatization, and globalization. It has explained as mass communication of information proposed to influence buyers to buy products and with a view to maximizing a company’s profits, but, more important purpose of communication is to describe the desired response from the target audience. For this, they largely depend on market positioning through advertising of their products. In the modern era of large scale production, manufacturers cannot think of increasing sale of their products without advertising it. Advertising has created great importance in the modern world where tough competition in the market and rapid changes in technology.
"A Study On Advertising And Its Impact On Brand Awareness Of Quick Moving Consumer Goods In Thanjavur District", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.4, Issue 9, page no.247 - 250, September-2019, Available :http://www.ijsdr.org/papers/IJSDR1909032.pdf
Downloads:
000337067
Publication Details:
Published Paper ID: IJSDR1909032
Registration ID:191005
Published In: Volume 4 Issue 9, September-2019
DOI (Digital Object Identifier):
Page No: 247 - 250
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631
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