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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Consumer Behavior: A Study of Bhavnagar City's Fitness and Health Clubs |
| Authors Name: | Shital Sonpal |
| Unique Id: | IJSDR1904091 |
| Published In: | Volume 4 Issue 4, April-2019 |
| Abstract: | Health and fitness awareness growing day by day and to cater these needs, different kinds of Gyms, Health clubs and fitness centers are increasing their network. On the basis of questionnaires and interviews with relevant research results, consumers of health & fitness clubs in Bhavnagar city area are studied about their structures including ages, genders, etc., motivation of consumption, and consumption level as well as demand. Through impressing on the wheel of consumer behavior model, the factors affecting consumer behavior are also analyzed. The most predictable and accessible segments like young adult, affluent, health or appearance conscious consumers are concluded; their lifestyles easily integrate to leisure activities, and time pressure or financial costs are their key concerns. Targeting marketing strategies of the clubs are suggested accordingly in order to design service channel, price reasonably, communicate with consumers and provide satisfying environment. |
| Keywords: | Bhavnagar, Consumer behavior, Gym, Health, Wellness and Fitness clubs. |
| Cite Article: | "Consumer Behavior: A Study of Bhavnagar City's Fitness and Health Clubs", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.4, Issue 4, page no.435 - 441, April-2019, Available :http://www.ijsdr.org/papers/IJSDR1904091.pdf |
| Downloads: | 000337067 |
| Publication Details: | Published Paper ID: IJSDR1904091 Registration ID:190466 Published In: Volume 4 Issue 4, April-2019 DOI (Digital Object Identifier): Page No: 435 - 441 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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