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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | The Influence of Junk Food Advertisements on School Going Children’s in Chennai. |
| Authors Name: | Mrs.H.Mickle Aancy , Dr.K.Maran |
| Unique Id: | IJSDR1903073 |
| Published In: | Volume 4 Issue 3, March-2019 |
| Abstract: | Advertising is one of the promotion techniques of marketing. It is used to encourage the school going children’s to buy more junk food items and to provide more ideas and gives the buying behaviour of junk foods. An advertisement is providing more information and makes awareness of the product in the market. Today’s school going children’s are more attracted with all types of advertisement Medias like television, radio, online, magazines etc. It is the important part of the school going children’s to learn more information’s of junk food items and other product also. That influence to make more buying behaviour of junk foods. When the school going children’s watch young adults in good shape eating junk foods in the advertisements they assume that it is good for the health. Nowadays, so much of openness and exposures in media and commercials parents are often worried about what all their school going children’s are watching. In this study school going children’s under the age group of 4-15 in Chennai school going children’s. |
| Keywords: | Junk food, Advertisement media, Information, School going children’s |
| Cite Article: | "The Influence of Junk Food Advertisements on School Going Children’s in Chennai.", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.4, Issue 3, page no.419 - 423, March-2019, Available :http://www.ijsdr.org/papers/IJSDR1903073.pdf |
| Downloads: | 000337070 |
| Publication Details: | Published Paper ID: IJSDR1903073 Registration ID:190253 Published In: Volume 4 Issue 3, March-2019 DOI (Digital Object Identifier): Page No: 419 - 423 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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