INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15
A STUDY ON APPROACHES, EVOLUTION AND CONCEPTS OF MODERN MARKETING
Authors Name:
Mrs. P. Rathna
, Dr. A. Ravi Kumar
Unique Id:
IJSDR1902022
Published In:
Volume 4 Issue 2, February-2019
Abstract:
Marketing is a process which increases our economic growth. It could be approached to various angles in depth of understanding various concepts involved. Marketing defined as the place where buyers and sellers interact, aggregate demand for a commodity and transfer the title of goods and services etc. It is an art and science of choosing target market and building profitable market relationship and also involves analysis, planning, implementation and control. These are the basic concepts of marketing but nowadays the additional concept which is involved more is called modern marketing. In this article we tried to examine the various approaches of modern marketing, evolution and various concepts of modern marketing in India.
Keywords:
Marketing, product, price, sales, demand and production.
Cite Article:
"A STUDY ON APPROACHES, EVOLUTION AND CONCEPTS OF MODERN MARKETING", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.4, Issue 2, page no.127 - 131, February-2019, Available :http://www.ijsdr.org/papers/IJSDR1902022.pdf
Downloads:
000336256
Publication Details:
Published Paper ID: IJSDR1902022
Registration ID:190102
Published In: Volume 4 Issue 2, February-2019
DOI (Digital Object Identifier):
Page No: 127 - 131
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631
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