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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH
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ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
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Paper Title:	A STUDY ON DIGITAL MARKETING STRATEGIES SOCIAL MEDIA USING CONSUMERS (PURCHASING BEHAVIOUR) ANALYSIS WITH SPECIAL REFERENCE TO ARIYALUR DISTRICT
Authors Name:	R.DEVASAKTHI , Dr.V.NAGAJOTHI
Unique Id:	IJSDR1811063
Published In:	Volume 3 Issue 11, November-2018
Abstract:	The social media over consumers’ purchasing behaviours has been dramatically increased. Consumers’ commentaries, contentment or dissatisfaction on social media about a specific product or a service strongly affect the sales rate. On the other hand, the concept of digital marketing, which is predicated on mutual interaction of business enterprises and consumers have also attracted the attention of researchers nowadays. The aim of this research is to investigate the role of social media on purchasing behaviour of consumers through digital marketing. Social media users have been involved in the scope of this research Involving In Ariyalur District.
Keywords:	Keywords: social media, digital marketing, consumers, purchasing behaviour,
Cite Article:	"A STUDY ON DIGITAL MARKETING STRATEGIES SOCIAL MEDIA USING CONSUMERS (PURCHASING BEHAVIOUR) ANALYSIS WITH SPECIAL REFERENCE TO ARIYALUR DISTRICT", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.3, Issue 11, page no.365 - 369, November-2018, Available :http://www.ijsdr.org/papers/IJSDR1811063.pdf
Downloads:	000337061
Publication Details:	Published Paper ID: IJSDR1811063 Registration ID:180701 Published In: Volume 3 Issue 11, November-2018 DOI (Digital Object Identifier): Page No: 365 - 369 Publisher: IJSDR \| www.ijsdr.org ISSN Number: 2455-2631

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