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Paper Title: CAB AGGREGATION INDUSTRY IN INDIA – AN OVERVIEW, CURRENT SCENARIO, ISSUES AND POSSIBILITIES FOR CONSOLIDATION
Authors Name: Sai Kalyan Kumar Sarvepalli , Dr. N. R. Mohan Prakash
Unique Id: IJSDR1604055
Published In: Volume 1 Issue 4, April-2016
Abstract: One of the best examples that can be quoted for disruptive innovation, that the industry witnessed very recently is Cab Aggregation using Mobile Application, which is a result of technological progress making the transportation, especially within the city limits affordable and trouble-free for all categories of people. These are also usually referred to as Taxi Aggregators, Cab Aggregators or Car Aggregators and in management research terminology they are cited as Ride-sourcing / Ride-hailing companies. With the arrival of the Uber and Ola these services became very popular in all the major cities. This disruption in one way provided a solution to the so called Taxi transportation industry, which till then was much unorganized and not so affordable. With their ground-breaking business models Uber and Ola primarily concentrated on matching the demand and supply, thus creating a win-win situation for the drivers, customers and aggregators themselves. Initially when these companies started, their primary business model followed was to connect the drivers and customers, gaining some commission out of the transaction. Then the major challenge that these two companies realized is that many drivers signed up themselves for both Uber and Ola to get the rides. To avoid this trend both Uber and Ola is now trying to shift its business model to partly inventory, where it will own some of the cabs lending them to its drivers who work exclusively for them. With this the paper aims to present the overview of the Car Aggregation industry in India, current scenario, issues and finally looks at the possibilities of consolidation referring the recent developments happening in the industry. Also the paper finally provides the recommendations that can be implemented to improve services which will benefit ride-hailing companies like Uber and Ola as well as the customers utilizing the services and the drivers. This paper, having covered the topic extensively even with the recent developments in the industry can help the future researches as a ready reference. RIDE Model, R- Research, I- Innovate, D- Deploy, E-Execute has been designed and proposed for the benefit of future researches and interested researchers in this area are encouraged to use this model further as reference for their empirical study.
Keywords: Aggregator; Taxi Aggregator; Cab Aggregator; Consolidation;
Cite Article: "CAB AGGREGATION INDUSTRY IN INDIA – AN OVERVIEW, CURRENT SCENARIO, ISSUES AND POSSIBILITIES FOR CONSOLIDATION", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.1, Issue 4, page no.317 - 324, April-2016, Available :http://www.ijsdr.org/papers/IJSDR1604055.pdf
Downloads: 0001962
Publication Details: Published Paper ID: IJSDR1604055
Registration ID:160208
Published In: Volume 1 Issue 4, April-2016
DOI (Digital Object Identifier):
Page No: 317 - 324
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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